The Re-beaut series is all about finding natural and wholesome alternatives to mainstream make up, those that don’t contain harmful additives and unethical production practices. That’s why I was so thrilled when I came across Plain Jane Beauty. This makeup may be plain in that it’s missing the toxic additives, but I assure you, these products are far from ordinary, in fact they are extraordinary. Want to know more about Plain Jane? Get the story straight from their CEO and creator, Lake Louise in our interview. (below)
-HERE’S THE SITCH-
These products fit the bill. They are paraben free, gluten free, vegan, organic, cruelty-free, and of course non-gmo. But this makeup goes way beyond fitting the bill for me. Their mix and match palettes systems allow you to organize and create your own looks and keep them at the ready for when you’re on the go. Their shades are ultra-flattering and it all goes on smoothly and light, from liquid foundation to mascara!
Let’s get made up with Plain Jane Beauty!
I was absolutely thrilled with this look!
From the full coverage of the foundation to the blushy contours created by their Copper Rose pigment, not to mention the effortless smokey eye created with the Bollywood eyeshadow palette, it all comes together so easily and beautifully with Plain Jane!
here’s who we have to thank for that…
-INTERVIEW with LAKE LOUISE-
Plain Jane Beauty CEO, Health + Wellness Champion
At the end of the day I want everyone I interact with to be the best, healthiest, happiest version of themselves they can be. That is my ultimate goal. It informs and guides every decision I make, business and personal.
Q: What kinds of sustainability standards do you hold your makeup to? How did you decide those standards and why should they matter to your costumers?
Louise: “While the business of Plain Jane Beauty is about selling our products, the GOAL is broader and deeper. I’ve spent years educating myself about organic and sustainable ingredients. I’ve consulted with chemists and formulators. I’ve put that knowledge into practice in my own life as well as my business model. The criteria we’ve set forth in our mission statement is that all of our ingredients must be sustainable and renewable and good for the skin.
Another key component of our mission is education. People have become accustomed to products looking, feeling and smelling a certain way. Products are marketed with those senses at the forefront, almost more so than the efficacy of the product. We want our customers to understand that ingredients like Mineral oil, Petrolatum, Ethoxydiglycol or silicone-based additives (ingredients ending with -cone, -conol, or –xane) are there to make products feel silky to the touch, to smell and look good. But at what cost? Clogged pores, hyper-pigmentation, skin irritation and allergies, environmental contamination.
Our clientele are very well educated and discerning. We believe that if consumers are given this knowledge and given an option to buy products that do NOT contain these harmful substances and are effective, they will make a change in their purchasing habits.”
Q: In what ways, if any, do you think the conventional, mainstream, beauty industry has mislead its consumers, specifically young women, especially in relation to labeling and ingredients?
Louise: “Truth in advertising is a misnomer. People see the words “organic” and “natural” and they take it at face value, without knowing what those words really mean. If we know that photos of models are photo-shopped and airbrushed, then we have to assume that labels are deceiving as well. The problem is, the average consumer probably thinks labels are held to a higher standard of truth telling than photos are. The information is out there but it takes time – a precious commodity – to research it. I don’t think it’s about pointing the finger and blaming the beauty industry; if we do that, we’d be here for the next five years with a list of complaints. I’ve built my business on being an educated practitioner of the truth behind ingredients and labels with full transparency for my customers. My mission is to share my knowledge with them.”
Q: What is your favorite part of your job?
Louise: “I love developing new products that are cutting edge, effective and solve everyday skin and beauty problems. I get a great deal of personal and professional satisfaction when I am able to deconstruct a conventional product and reformulate it to meet our standards. I love proving that it can be done! And the very best part is the feedback I get from our customers. I hear from them every day. They share their stories with me. When someone tells me that a product of ours helped them with an issue they have been struggling with, whether it’s eczema or breakouts or being able to wear makeup for the first time without an allergic reaction…well, that is what I live and breathe for! That is why I do what I do.”
Q: What is your vision for Plain Jane Beauty?
Louise: “My vision is for Plain Jane Beauty to be the leading source for organic and natural beauty products AND information, support and community. I am proud that we have successfully combined our goal of creating effective organic products while honoring an ethical and sustainable business model. I want to be known for that as well.
When people think of Plain Jane Beauty, I want them to see us a community of people who are committed to flourishing in our lives. At Plain Jane Beauty we talk a lot about being on a journey and while we take that seriously, we are also playful and fun. After all, that is what makeup should be.
There is nothing that I suggest to my customers that me and my team wouldn’t or haven’t done, whether it’s a commitment to eating well, working out, finding joy in the little things, recycling or trying a new hairstyle. It all adds up to an experience we are sharing with them, a collective journey. We want to share our personal journeys with them and hope they see us as a place where they can find support and encouragement and information about living healthy, positive lives. I guess you could say makeup is the gateway product to that conversation. It is through our facebook page that we communicate mostly with our customers unless they call or send us an email.”
Q: What is your favorite Plain Jane Product? + What is your makeup routine?
Louise: “I love Crème Minerals because it makes a believer out of everyone who tries it. Liquid makeup has become a bad word in the world of makeup and in most cases, rightly so, but our formulation is a game changer. I’ve even had to “strong-arm” some of the women on my team to try it; they were resistant because they swore they would NEVER wear a liquid makeup. They love it! It goes on SO smoothly and feels as light as a power. It is one of those products that you just HAVE to try to believe.”
Change the World. Please, and Thank You. – Jenna xx